Just not Americans.....
ESPN revs up motorsports with 2 Wheels
Mumbai, Apr 18 : With robust interest in motorcycle racing across Asia, ESPN STAR Sports (ESS) has boosted its coverage of the sport by introducing a new motorsports racing programme 2 Wheels, targeted at motor-cycle racing enthusiasts.
The programme focuses on premier motorcycle racing series - covering MotoGP and SuperBike World Championships - as well as a variety of bike racing genres including as SuperEnduro endurance racing and off road racing such as X-Trial World Championships.
Hosted by Paula Malai Ali, viewers can enjoy 30 minutes of features news updates from around the world, race previews and analysis, and interviews with motorsports biggest names such as Valentino Rossi, Casey Stoner, Nicky Hayden and Jorge Lorenzo.
Besides adrenalin-pumping races, the programme injects light-hearted segments such as ‘Inside the Helmet’ with personality driven interviews with the riders on and off the tracks, and games in ‘Clutch Time’.
It also throws spotlight on motorcycle enthusiasts across Southeast Asia to showcase their customised two wheelers in ‘Me and My Bike’.
Craig Dobbs, Executive Vice President, Programming and Production, said: “We have witnessed a growth in traction for the moto-racing genre, and the new programme aims to tap into the robust viewership across Asia for premier motorcycle races."
The show is scheduled every Thursday at 8:00pm on STAR Sports in India. (IBNS)