BMW Dealer news on the S1000RR

[DeltaNu1142]

BMW Targets Big Plans, Low Price for the S 1000 RR
Publish date: Apr 15, 2009

The first S 1000 RR to roll off of the production line at BMW's plant in Berlin.

BMW Motorrad USA plans to show its S 1000 RR superbike in the United States for the first time on Memorial Day weekend at the Miller Motorsports Park World Superbike round.

The unit is not expected to be on sale in dealerships until around January 2010. Pricing hasn’t been announced, but Pieter de Waal, vice president, BMW Motorrad USA, tells Dealernews that he expects “people will be in for quite a surprise. We intend to take the four Japanese head-on. We did not intend to build a motorcycle like Ducati does or KTM does. We wanted to build a mainstream motorcycle.” [I'm a bit skeptical]

BMW wants to appeal to a younger customer base, and the S 1000 RR is a bike the OEM believes can do that.“It’s going to be very different than what people might expect from BMW,” says Todd Anderson, head of marketing at BMW Motorrad. “It won’t be a 1098 or RC8 kind of price, but much, much closer to where the Japanese are. We’re going right for the fat part of the market with this, and I think it’s going to change a lot of people’s opinions about the brand.”

As a result, BMW has pretty ambitious volume plans. “We think that motorcycle has the potential to maybe lift our volume by 20 to 25 percent in the short term,” de Waal says. “If we succeed in what we want to do with this motorcycle, it will really place BMW on the map. It will give us a brand awareness we never had, especially in this country where superbike is a massive segment. We are already a touring and a GS company, so hopefully we can really crack into this new, large market with the superbike.”

With only 140 BMW retailers nationwide, how does BMW plan to crack market share of competing OEMs who each supply upwards of 1,000 dealerships? “The big emphasis is on getting our existing dealer network ready, but also to find the opportunities for specific hotspots for superbikes and to have suitable specialists in those locations,” de Waal says.

Best-selling sportbikes fall in the 1000cc and 600cc range, but don’t look for a mid-sized sportbike from BMW anytime soon. “The segment is appealing because it’s big and filled with young people,” de Waal says. “But, for the time being, I think we’ve taken on a massively big project with the 1000cc, and we want to pull that off successfully before we think of any further steps.”

http://www.s1000rrforum.com/gallery/data/500/bmw-s1000rr1.jpg

[DeltaNu1142]

I just noticed that catalytic converter... that would be the first thing to go, yikes.

[KyleB]

I just noticed that catalytic converter... that would be the first thing to go, yikes.

Yea, but I'd have to replace it with something, otherwise there's going to big a big empty space between the lower cowl and swingarm.

I like it, I think it'll probably price around 13 to 14K based on hints I've read on the interwebs.

[DeltaNu1142]

Yea, but I'd have to replace it with something, otherwise there's going to big a big empty space between the lower cowl and swingarm.
Maybe two shiny, new pipes... or wrapped, even. That area collects a lot of road crap. You're right, though, it would look odd if left empty.


I like it, I think it'll probably price around 13 to 14K based on hints I've read on the interwebs.
Not too bad; better than the $20k I expected to see...

[KyleB]

Maybe two shiny, new pipes...

That'll do quite nicely.

[DeltaNu1142]

It'd have to be a 4-2-2, or 4-2-1... (I'm not accustomed to thinking about a BMW inline four...!)

[KyleB]

I wish BMW would show us a shot of the production bike when viewed from the front. Supposedly it's an asymmetrical headlight setup.

[cool user name___<-there]

As always the production vehicle always gets redesigned and uglier. Almost nothing like the concepts in this case. More akin to a confused Yami and Priller combination. Haven't really looked into this bike at all cause its never been anything to get excited about. Just seems like another Aprilia type effort with nothing substantial in the way of improvements over bikes already out there, but does offer a little more in the way of name brand dodads like the rsvr. Probably will be in the same price range as well.

[ohgood]

ok... this is supposed to be competitive with a gsx-r thou ?

parts availability ?

price ?

ya, right. beemer would love to SELL these, but they sure as hell don't want to COMPETE with gsx-rs. they know better. they'll keep it high end. just like always.

[KyleB]

ok... this is supposed to be competitive with a gsx-r thou ?

yes.



parts availability ?


I don't think it would be a problem, a BMW owner might be able to be more definitive.



price ?


I'll throw my hat into the ring and guess more than an R1, but less than an 1198.


ya, right. beemer would love to SELL these, but they sure as hell don't want to COMPETE with gsx-rs.

Yes they do, and they'll be doing it again this Sunday at 3pm on SPEED. :)

[PalmHarborGsxr]

i think it looks sweet.

I wonder how much it weighs.

[KyleB]

i think it looks sweet.

I wonder how much it weighs.

I think wet weight was quoted around 450ish, which is on par with other litre bikes.

[DeltaNu1142]

I don't think it would be a problem, a BMW owner might be able to be more definitive.
Sounds like a plug, but I've honestly never had to buy parts for my bike after about 20,000 miles... and I fully expect to reach 100k unless some cager decides otherwise.

[cool user name___<-there]

Sounds like a plug, but I've honestly never had to buy parts for my bike after about 20,000 miles... and I fully expect to reach 100k unless some cager decides otherwise.



Better go knock on some wood.

[stevewfl]

Sounds like a plug, but I've honestly never had to buy parts for my bike after about 20,000 miles... and I fully expect to reach 100k unless some cager decides otherwise.

hmmm you must own a HONDA http://i80.photobucket.com/albums/j180/stevewfl/bigthumb.gif

[topdogger]

I SAW THIS BIKE ON DISCOVERY . it might replace my love for the RC8 the one they showed on the show had a coplete carbon fiber fairing an tail piece.

[KyleB]

I SAW THIS BIKE ON DISCOVERY . it might replace my love for the RC8 the one they showed on the show had a coplete carbon fiber fairing an tail piece.

That would be the race bike. The production bike won't have CF bodywork.

[RCDAVE]

I want ein! Aways been a beemer fan just so pricey for the performance U get . this looks like there's some youth in the design for sure, It,s about time. and no funky forks or shaft drive, Das is goot!

[Over_Easy]

If BMW really wants to break into the superbike market they'll be smart about their price point and they will sell like crack-cakes. If BMW is willing to lose a little notoriety and throw a $11,999 price tag in there I bet they will sell and sell often. Of course , you won't be able to barter the great below MSRP/OTD prices you can get on the Jap bikes.

[PoppaNoDoz]

Making a cheaper product to fit a price point is about as "anti-BMW" as is imaginable. BMW bikes aren't cheap - by a LONG shot. At the same time, they generally are problem free and last forever. God help you though if you need something other than the most basic of repair.

[SideShow]

I'll take the new Aprilia RSVR over it honestly.Sexiest 1,000 ever and is competing well in wsbk.

the beamer looks like a copycat bike and is proving noncompetetive in wsbk.

[topdogger]

the one on the discovery show made 200 hp , an according to them went 220+, had ohlins front & rear , brembros front an rear , an some newly designed engine that they wouldn't talk about . the street fighter they showed had a parallel two cylinder that was 200 hp too.
this bike was made last year an sent to sbk with virtually no testing . give it awhile.

[jjake]

nice bike , bmw is coming

[DeltaNu1142]

Here are the color options:

ACID GREEN
http://forums.pelicanparts.com/uploads15/Acid+green1248138735.jpg

THUNDER GREY
http://forums.pelicanparts.com/uploads15/Thunder+grey1248138768.jpg

MINERAL SILVER
http://forums.pelicanparts.com/uploads15/Mineral+silver1248138802.jpg

MOTORSPORT
http://forums.pelicanparts.com/uploads15/Motorsport1248138842.jpg

$14,400 MSRP... oooooooh, baby...

[KyleB]

I'll take the ///Motorsport scheme and a can of hi-temp flat black paint to hide that main muffler section a little bit better.

Nice bike BMW!

[DeltaNu1142]

Motorsport is my choice as well. The main muffler section is the cat (I think that's what you're referring to). That 30 lbs would be the first to go, as it was on my S. Next would be the passenger pegs and the plate hanger.

[kt-rides2]

I want the acid green

[topdogger]

this is the first time in 2 decades they have tried this . they went in stone cold an are doing some top 10's , watch this bike next year . give the germans a year an look out they will improve it .
send me the blk one with an arrow exhaust please .

[moke]

Iam with Sideshow I'd purchase the RSV4 before I bought a beemer, heres a question though how much money will a 22,000 mile service cost? Iam sure the Aprilia will not be cheap either.

[DeltaNu1142]

I've had two services on mine at around $300 each... it'd probably be more on the 4-cyl... but I'd rather have to chase down parts for mine than for an RSV! That is, if I needed any... >20,000 mi w/o any problems, knock on wood...

[PoppaNoDoz]

I am really interested in the s1000rr. I'd get one with the works, ABS, Traction Control too. Ought to be a LOT of fun. I miss my BMW. One of the things I really like about BMW is that they go their own way. That engine is supercool.

[topdogger]

has anyone actually seen the engine in that bike ? i took this pic at QSL a month or so ago.

[DeltaNu1142]

The new K-S is a 1300.

Here are a couple images of the 1000:

http://www.motorcycle-usa.com/PhotoGallerys/xlarge/BMW_S1000RR_45583.jpg

http://z.about.com/d/motorcycles/1/0/X/f/-/-/BMW_S1000RR_vents.jpg

[topdogger]

i thought that this was a big secret , some new tech for the 1000rr. they weren't going to let any one see it untill its released .

[glamcem]

http://www.motorcycle-usa.com/574/3427/Motorcycle-Article/2009-BMW-S1000RR-Specs---Details.aspx

i really liked the look, supposedly it'll be the lightest liter bike

"isplacement: 999.00 ccm (60.96 cubic inches)
Engine Type: In-line four
Stroke: 4
Fuel System: Injection
Valves: 4 per cylinder, titanium, with individual cam followers
Fuel Control: DOHC
Engine output: 193 hp (142 kW) at 13,000 rpm
Peak Torque: 82.5 lb-ft (112 Nm) at 9,750 rpm
Dry Weight: 403.4 pounds (183.0 kg)
Wet Weight: 455..3 pounds (206.5 kg)




Power-to-weight ratio: 2.31/2.34 pounds per horsepower without/with Race ABS

and also
The BMW S1000RR’s $13,800 MSRP rests between $800-1800 more than its Inline-Four Japanese rivals.
• Honda CBR1000RR - $12,999
• Kawasaki ZX-10R - $11,999
• Suzuki GSX-R1000 - $12,899
• Yamaha R1 - $12,490

[moke]

Its nothing out of the ordinary if your talking about the 1000rr(new one). They didnt want to reinvent the wheel or do anything stupid in their first year. Its pretty standard i-4.

[Sytrept]

The headlight kills the look of the bike. Id take a rsv4 over it awsell.

[KyleB]

The headlight kills the look of the bike. Id take a rsv4 over it awsell.

Yea, it's a polarizing design (not unlike the Bangle designed cars they have out now). You either like it or you hate it. I like the headlight setup on the BMW. I think at 13800, they've got a really, really good thing going.

The aprilia is nice too, but you won't be paying anything close to $13800 for an RSVR.

[KyleB]

BMW's S1000RR micro-site, there are some really nice photos of the bike:

http://www.bmwplanetpower.com/?page_id=44

[DESIGN]

its my next machine, that or a Bimota DB5!!

[DeltaNu1142]

Six-page writeup on the S1000RR in Sport Rider Magazine (http://www.bmwsuperbikes.com/BMSB_SR_S1000RR.pdf)

[onesportbikerider]

I just noticed that catalytic converter... that would be the first thing to go, yikes.

jus gotta make sure it looks lika dis:

http://www.visordown.com/news/images/bmw-s1000rr-superbike.jpg

[DeltaNu1142]

Hmmmmm... not a whole lot stock about that bad boy. Where'd you find that? Or is it a Photoshop jobbie?

[KyleB]

Hmmmmm... not a whole lot stock about that bad boy. Where'd you find that? Or is it a Photoshop jobbie?

It's the early press photo released by BMW about a year ago. Basically the race bike sans paint job.

[onesportbikerider]

Hmmmmm... not a whole lot stock about that bad boy. Where'd you find that? Or is it a Photoshop jobbie?

http://www.visordown.com/motorcycle-news--general-news/new-bmw-s1000rr-superbike-revealed/4446.html

[RCDAVE]

I will buy one of these! I'm old and sporty and pretend I have money I fit the bill perfect. Just need to learn how to become a bit more arrogant. And my wife being from Germany, she's all for it.

[moke]

13,800.00 for the base model,...not bad.

[pop]

the front turn signals are annoying
the front fender looks like a WWII army helmet........ugly
the headlight is an abomination
the tail piece is too weird.....not a fan of integrated turn signal
the exaust.......need i say more?
the side plastics are too unsymetrical, f4i on the left and shark? on the right.......they look like they come from 2 different bikes

it has the uniqueness factor which is cool

[PoppaNoDoz]

the front turn signals are annoying
the front fender looks like a WWII army helmet........ugly
the headlight is an abomination
the tail piece is too weird.....not a fan of integrated turn signal
the exaust.......need i say more?
the side plastics are too unsymetrical, f4i on the left and shark? on the right.......they look like they come from 2 different bikes

it has the uniqueness factor which is cool

I'd LOVE to have one. It'd be SOOO much fun to take that to the track. Yes it would make me faster than I would be without the traction control - how much fun would it be to just blast the living HELL outta the throttle on T6-T7 at Homestead? Just rail it all the way until you think you are gonna die from the hairpin before the back straight. Then, coming out of 8 just rape the piss outta the rev / traction. Clutchless all the way to the first brake marker, downshift hard and dive back into the infield (hit the crossed white lines or this is gonna be BAD).

http://www.racingdentist.com/images/homestead%20track%20map.jpg

I want one - shame I don't have the $$ right now. I'd make Dave and Joe happy campers.

P.S. T14 is another one where traction control would be REALLY nice. Just rip the living HELL outta that bike. I'd love to be on a bike that looks like it was designed by Douglas Adams just FLYING BY all the look-alikes.

http://i176.photobucket.com/albums/w191/amandarivera81/the_hitchhikers_guide_to_the_galaxy.jpg

[moke]

Personally I would never get the traction control. Dont get me wrong I like the electronics but only to a certain point. That point stops at the throttle. Once you give up the throttle its not you riding the bike anymore. Its just you trying to dump the throttle at the right moment. In my opinion thats too much computor control, not rider control. Just my two.